How do you make buying tickets on-line exciting? That was the challenge Munderbar! faced this Spring. An exciting new client, Deutsche Tourenwagen Masters (DTM), asked us to create a viral that would boost pre-season ticket sales.
The DTM is German’s largest silhouette racing car series. Audi, BMW and Mercedes create race versions of their production model cars and go head-to-head to convert the 1.2 million race fans into loyal customers of their products.
The viral had to excite DTM’s young fans and inspire them to buy tickets online. Munderbar! proposed a dramatic narrative following an obsessive fan as he wakes and goes to astonishing lengths — leaping, tumbling, and jumping his way through Munich — to try and buy DTM tickets at the stadium on they day they are released. From sourcing the parkour artist, to finding obscure industrial locations unknown even to German location scouts, the entire shoot was managed by Munderbar!’s Munich office.
In post-production, shared between Munderbar’s London and Munich offices, live action footage of the fan was interspersed with carefully selected clips from DTM races to mirror the high-energy similarities between the two sports. Crucially for our client, it also enabled each of the automobile manufacturers to showcase their cars.
One small step for Munderbar! One giant leap for DTM fans.